Since the very day of it coming into existence, the iPhone has single-handedly driven waves of a trend-setting obsession amongst generations. It has been referred to as an “object of desire” on several occasions. This desire which subtly turned into an obsession of owning Apple phones has left no room for rational thinking and has given leverage to blindly following trends. But what is behind all the fuss with iPhones? To answer this question, we need to address a few common practices by Apple like extremely strong marketing strategies and brand loyalty.
First things first, we need to understand how people consider iPhones as a luxury product more than a phone important for daily use. People think iPhones to be the “best” gadget available in the market. But the word ‘best’ is subjective in nature. It depends on personal preferences. Yet, in case of Apple products, ‘best’ does not mean the quality of the object, rather, ‘best’ signifies the feeling of accomplishment one gets after owning an iPhone for the first time. Even after being subsequently over-priced, there is no other to second Apple in the league of making people believe that their product is the best. For example, Apple’s latest venture, iPhone 12 promises the ‘best user experience’ of all time. If you still do not understand what the fuss is all about, here are 4 simple reasons which make iPhones so famous amongst people:
Clever marketing strategies- “Well, it’s the iPhone 12, you know”
One major reason behind this fandom is Apple’s massively successful marketing skills and smart ad campaigns. It attracts the audience’s gaze by focusing more on the “experience” than the product. It does not advertise the operating system. Instead, it advertises the ‘idea’ of owning the device. It spends billions of dollars on marketing. Also, looks best, sells best. Every big shot you idolize, starting from a football player to a supermodel to an actor use iPhone, so wanting to own one, just to virtually live the kind of stardom you dream of is natural.
First impression is the last impression
They say that the first impression is the last impression, and nothing proves this correct, better than an iPhone. Think of it in this way – Kaka was one of the best Brazilian footballers who won the hearts of millions of fans worldwide. He does not play anymore, but he is still considered an unbeaten legend. He made an impression which still remains memorable. Similarly, when the iPhone launched for the first time in 2007, it generated a wave of fandom and was considered to be the “best” smartphone ever. Android and Windows could not compete with the novel OS. Even in today’s world where Android has proven to be eons better in functioning and way cheaper than iOS, people who are not tech-savvy still prefer Apple.
A1 user experience
Apple sells best for its super good camera and unique user experience. You’ll get two different companies providing similar Android system, but you won’t get another Apple. There is no doubt about the fact that the Apple interface is totally different from other gadgets and far more aesthetic. All the iPhone versions have a sleek design and a classy look and the best part about it is the camera. Features like burst shot effect, image stabilization, colour correction, and lag-free shutter speed make the device all the more desired.
Not being cheap is the key
There is no doubt about the fact that Apple is over-priced. But somehow, being over-priced worked in favour of the company. The financing programs and the available subsidies provided by the company will make $2,000 look cheap. It will sell you the product at $20 a month for ten years, rather than take all the money at a go. In that sense, buying such a high-end product for $2000 will not manageable.
iPhone has democratized the market successfully, making itself the most unique devices available in the market. Apple advertises its products in such a way that the consumer is made to believe that he is not living his life at its fullest without owning an iPhone or a Mac Book. Owning an Apple product signifies that you’ve made it big and that you deserve ‘respect’. That doesn’t change the fact that they are overpriced. Nonetheless, if you aren’t bothered by the tyranny of choice and have the kind of cash to spare on a luxury item such as an iPhone, it is time for you to join the ‘Mac Cult’.
