Landing pages have been defined as the optimized entry pages for a website to enhance the rate of conversion. A landing page can be for the homepage or can be specially designed for the ad campaigns. It usually contains brief information of the product and services you are dealing in with the call to action options. This can easily convince a user to go further and perform the required action.
Joomla is a perfect platform, which helps in the creation of landing pages with different layouts for your website. It is integrated with all required features which play an important role to build a perfect landing page. Now, you know the importance of creating a website with Joomla, so let’s have a look at some steps that can contribute to developing efficient site:
Identify your mission
The most important thing that you should determine first before building a landing page is its purpose. It can be for converting the visitors into leads or for closing the sales by the help of promotional discount. The intent of creating a landing page can be just to convince people to complete sign up for your email list.
It doesn’t matter what is your mission, you need to think about different ways that can be preferable to efficiently communicate your offerings with specific individuals. Also, you should determine what all elements will be important in convincing the visitors.
You should plan all such actions that might be required after conversion. It should be your priority that you don’t approach someone who cannot be converted, focus on those who want to stick with your service and easily get friendly with your business.
Focus on long-term benefits
As you know that the first impression is the last impression, it can be implemented in case of landing pages. For creating an influential image, the headline of your landing page needs to be unique. Whether a reader wants to continue with your page, it highly depends upon the title which has been used by you.
Based on the audience you want to target, you should create a unique headline that clearly speaks about your goals. You shouldn’t simply focus on conversions but it is even essential for you to focus on long-term benefits. When you are creating a landing page as a blog in Joomla, you should write the headline as the title of the page. Also, it would be better if you turn off excess menu items and modules which can take you away from achieving your business goals. After you grab the attention of the visitors, it can be easy for you to obtain expected outcomes.
Website structure should be planned in advance
Landing pages and normal website pages are different from each other. They are for generating certain important action. If you expect certain action from people, you should keep things clear and simple. You need to determine certain things in advance while designing your page:
Words shouldn’t exceed more than one hundred fifty on your landing page. Adding more than required words can decrease the interest of reader from performing real action and the conversion rate will go down.
Make use of bullets to draw the attention of the visitors towards certain elements like the advantage of the product and themes. Design page according to the user’s decision process and normal reading habits. The title should be at the top and text goes on the left.
Visuals should be impressive
For developing an excellent website, text and structure play a crucial role but visuals are equally important. It doesn’t matter what the headline says, it is better to include images for effective communication.It would be great if you use images that actually generate “feeling” or vibe you want to convey to the visitor. Whatever it would be, ensure that your website makes sense.
A form is equally important
When you speak of forms, it plays a crucial role between visitor and conversion. The actual length of the form, its complexity, and user-friendliness will be the main factors to decide when someone is considering converting.
If you ask more queries on a form, it leads to less conversion. In case, you ask less number of questions, you will not qualify and get the expected score leads. So, it is mandatory to balance everything.
You should ask for details that you really need and should consider making some elements optional. This will help users to be balanced, and the rate of conversion will be satisfactory. You can get a number of Joomla components for building and customizing forms, you can check them out through the extensions directory.
Conclusion
There is not only one method available for creating a landing page. You can check your webpage and do the required improvements. The more things you will check, the more it can be easy for you to create an effective Joomla based website.
Author Bio
Bryan Lazaris is a web designing expert who holds several years of experience. He holds in-depth knowledge of Joomla and he loves to share it with the visitors. Apart from this, he has the passion to write on other associated topics.