Web designing is one of the tasks that small business owners or startups are anxious about. It is exciting in one way to see the website take form slowly but without a proper design, all the efforts will be in vain. Your website provides a virtual reception to your customers and hence it is of utmost importance to make it as pleasing as possible. The need for an appealing website design is highly recognized but what startups lack is an understanding of what a good website design will have to deliver. It is not enough if you fill your website with killer content, widgets and menus. You need to arrange these in a good layout so that visitors have a good time when they stay on your website.
Should you make use of the standard templates that many websites use? Or should you create a unique design for your website? What about the colors to be used, bright, dull or flashy? There are a lot of questions like these that you need to ask yourself before designing your website or it will be too late when you find out that your website needs a revamp. With different costs mounting, it is definitely difficult for startups to revamp their websites often. Below are some tips to help you choose a good design for your website.
Define what you want:
As soon as the thought of designing a website for their startup comes to mind, the next thing that most people do is calling a web designer and placing an order. If you’ve done it, you’ve got it partially right but there is something else that needs to be done before it. You need to define what you want to see in your website. This is where most businesses learn their first lesson from failure. Therefore, list out the features you want your website to have and then approach a web designer with the list to get it right the very first time.
Simple is best:
Always have these words in mind while choosing the design for your website. A website with a complex design, filled with small widgets without empty space anywhere, might look authoritative but it is always simple websites which work practically. Keep the design as simple as possible, it will never fail to appeal visitors and convert traffic into sales.
Blog:
It is highly advisable to blog frequently. Make your business at least a little transparent by writing posts about your new achievements and changes so that regular visitors are able to track your success and new visitors get impressed by your performance. It also helps you create a bonding which is very important to convert potential customers into active customers.
SEO:
SEO is one of the most important things to be borne in mind when designing your website. Without proper SEO, your website will have to stay unnoticed by many and hence it will be a waste of time, efforts and money. It is also important that you don’t over optimize your website which will again result in a low page rank. An ideal optimization is essential to reap the benefits for your efforts.
Keep Refining:
Once you build your website, you need to keep refining it. The actual task starts only after designing it. You will have to give up-to-date information and keep updating whenever there is a need. It doesn’t mean that you need to change the entire layout frequently, but just the content so that your website is an active competitor to other sites.
Also, choose colors that are pleasant to the eyes and provide a user-friendly navigation menu that guides visitors to the pages they want to go, instantly. Even after giving it your best, you can’t expect to nail it down in the very first attempt. It takes some time to find out what works best for you. Therefore, you will have to test and try patiently until you find the best design for your website.
